Honestly, the better question would be, “when do you not need to test site speed?”. Tons of studies have shown that your website’s speed has a direct influence over every major sale and marketing metric. Remember, your website speed, uptime, and stability are taken as the crucial factors that influence the conversation rates, ad click-through rates, abandonment rates, and customer experience.

Just to help you more precisely, if your website doesn’t load in 2 seconds or less, it is considered a poor-performing website, and you may potentially start losing up to 7% of the traffic for every extra second; even before they land on your website – that’s horrible, right?

To make things worse, these numbers are only for desktop/laptop users, whereas over 50% of traffic is generated through mobile devices nowadays. That means you don’t only have to keep a check on your site’s desktop speed but also ensure it’s fully optimized for mobile devices as well.

So, yes, you will always need site speed optimisation and make sure all parameters are precisely tuned to support optimum site speed.

Irrespective of the optimisation type you decide to proceed with, it will eventually have a positive impact on loading time and stability on your website. We highly recommend our Supersonic optimisation package as the preferred starting point for website optimisation since it comes with robust mechanisms designed to squeeze every last ounce of speed possible from the hosting or WordPress setup. Also, since Supersonic optimisation enhances all major parts of the website, it’s widely implemented by site optimisers. 

Eventually, though, your site speed can be only as fast as the hosting infrastructure can support it. This means that if you are facing constant impedance to speed optimisation, try changing the hosting infrastructure, which we cover under the PageSpeed optimisation package.

Supersonic optimisation is our best-selling optimisation package, preferred for its robust working mechanism that can squeeze every ounce of speed from hosting and WordPress. Supersonic optimisation is also a great start since it doesn’t involve any coding/recoding or hosting infrastructure change. The package is perfect for all types and sizes of websites, from a static website to a blog or even an eCommerce website.

PageSpeed optimisation is our ultimate speed optimisation package that’s meant to annihilate any roadblocks that are dampening your website speed. Improve your PageSpeed score to max possible even if it needs coding/recoding and hosting infrastructure change. This package includes transitioning to a dedicated server/VPS to eliminate the problem from the root. PageSpeed optimisation is perfectly suited to meet the needs of large, complex websites and websites dealing with very high traffic. If your website is failing Google Core Web Vitals we strongly recommend you choose our PageSpeed optimisation package.

Our set benchmark is to achieve 2s load time (this is the same for all our optimisation packages). However, since the supersonic optimisation package doesn’t check on 3rd party factors like JavaScript or poor hosting infrastructure, these can have their impacts.

Eventually, our ultimate objective is to tap the full potential of all available resources and make sure we can achieve the optimum load times for clients’ websites.

This will eventually depend on the package you choose. Our Supersonic optimisation Package tap through all major WordPress aspects to achieve maximum speed for the website. However, we don’t make hosting changes here, which may compromise potential speed limits.

Our PageSpeed optimisation Package is where you can be sure to get the full potential speed for your website. The package includes PageSpeed optimisation of all factors, including making hosting infrastructure changes and any other 3rd party changes required to achieve the highest speed possible.

Maybe. But then, this doesn’t necessarily a good idea to go for A grades on all testing sites. Speed testing sites often demand next-to-impossible changes to the software and tools of websites (many of which you have no control over). 

Also, many testing sites aren’t fully updated with the technology curve concerning the “best” site speed for optimisation. For instance, Google PageSpeed tester is infamous for occasionally recommending changes to its services (think Google Analytics). Now, this is something you don’t have control over, and running behind such tests will only complicate things for you. 

Eventually, the most important metric is the real speed of your website. So, if your website opens in under 2 seconds, it doesn’t matter if it gets an A or F in any speed testing sites; you will be doing great!

That depends. Honestly, not all issues highlighted by speed testing sites need fixing or can be fixed. Many sites ignore core issues that may reduce speed by as much as 10 seconds, whereas they highlight issues that may only improve the speed by one-tenth of a second. Similarly, other speed testing sites highlight issues that aren’t under our control. So, we consider all speed optimisation possibilities and take the most feasible route to fix the issues.

Yes. We work with all sorts of eCommerce websites built on all different platforms, including WooCommerce, BigCommerce, Shopify, and others. These are large and complex sites with high traffic. Any lag in loading speed can result in disastrous outcomes in terms of reduced conversion and high abandonment rates. Thereby, we work closely with clients to help them optimise the site and achieve the highest possible loading speed.

Absolutely, yes. Whether you use infrastructures like CDNs, WAFs, reverse proxies, or load balancers, we have complete expertise to optimise the site with our PageSpeed optimisation package.

We tend to offer “before” and “after” speed results from major speed testing sites to demonstrate the work done. However, even without reports, you will be able to notice a significant improvement in your site’s loading speed after the optimisation process.

We at WPSpeed247 are a team of specialists in website speed optimisation, hosting, security and stability, and we intend to keep this that way. We however have a sister company for Digital marketing which is handled by an entirely different team (DigitalMinds.com), and we like to leave it to the experts, just like good marketers tend to leave speed hosting and speed optimisation to us.

Our Supersonic optimisation package is great for WooCommerce site speed optimisation. However, during the process, if we see substantial optimisation requirements, including a change in hosting infrastructure, we may upgrade to our PageSpeed optimisation package, that’s the most powerful package and covers all aspects of speed optimisation.

Absolutely, yes. We got all the expertise to deal with WordPress-optimised web hosts.

For speed optimisation, we would require WordPress admin login and Hosting login details. These are required since we have to search and edit databases, files, and elements of WordPress. We may also need root-level access to the server if you opt for the PageSpeed optimisation package.

We usually take 2 – 5 business days for the optimisation process, depending upon the optimisation package and work required.

Absolutely. Our PageSpeed optimisation includes the hosting switching option by default. We will test the hosting infrastructure to see if any issues are impeding the speed and, if required, change the hosting infrastructure completely.

Yes. Image optimisation is included as part of our PageSpeed optimisation package.

Yes. Our Supersonic and PageSpeed optimisation packages include JavaScript deferral.

Absolutely, yes. Database optimisation is included in both Supersonic and PageSpeed optimisation packages.
Just to clarify a few things, our database optimisation doesn’t just end with simple junk cleaning. Instead, we go deeper and optimize queries to reduce the loading time. We also improve the cacheability in the database and apply any architectural changes required to achieve the fastest database interaction.

Yes. Lazy loading of images, videos, and iframe is included in our Supersonic and PageSpeed optimisation packages.

Sure. Honestly, WordPress Plugins aren’t as big of an issue as is popularly believed. Nonetheless, if we identify any issues with WordPress plugins that may slow the loading time, we will highlight them and recommend a fixing course.

Yes. Mobile responsive sites are necessary for store owners to rank on search engines and attract traffic. Also, since over 50% of traffic is through mobile devices, it’s important for any business to keep a responsive site. However, responsive sites are different from optimising for speed. We do offer responsive site development as a standalone service.

Yes, absolutely. Speed optimisation for mobile devices is necessary since over 50% of the traffic is generated through mobile devices. Thereby, we do offer mobile speed optimisation. Just remember, having a responsive site is different than optimising speed for mobile devices. If you need, we can offer that as a standalone service, besides optimising the site for mobile devices.

Yes. Hosting server optimisation is included in our PageSpeed optimisation package.

No. This isn’t included by default in any of our packages. However, since we often have to deal with websites where an artificial speed limit is imposed due to plugin coding or theme, we record the themes and plugins and offer a quote to fix the issue separately on request.

Yes. Just remember, the more custom a site is, the more rigorous optimisation it will need to achieve fast loading speed.

While downtime is rarely involved with the optimisation changes, we make to the websites, it’s always better to plan for the downtime, especially when we are talking about substantial changes.

Yes. Our Supersonic and PageSpeed optimisation packages do offer optimisation for this scenario. Also, generally fixing WordPress issues for speed optimisation will also increase the speed of the rest of the site.

Honestly, there are no permanent downsides. Some trials and errors are involved during the optimisation process; however, almost all are painless and addressed quickly before being noticed.